HABITAT
There is nothing closer to every human’s heart than their bed, and that is what the Habitat campaign was all about. We wanted to give the audience the feel of nostalgia, making them aware of the fact that one of the most essential aspects of their lives from beginning to end was the comfort of their own bed and the quality of their mattress. That’s why the campaign was named “Ehna Etrabeina 3aleiha”. This brand has been in all of our homes since generations.
